About Course
Approved by NCBTMB, FL BOM, and LABMT for a maximum of 12 CE hours.
CE Broker #20-329027
–Not Approved by the New York BOM.
The home study course titled “This Business of Massage” is designed to assist massage therapists in efficiently expanding their clientele through targeted marketing strategies. While it places significant emphasis on public group presentations, the course also examines the costs and specifics of alternative advertising approaches. Additionally, it provides insights into income generation, addresses potential work-related challenges, and outlines strategies to mitigate these issues. Furthermore, it offers effective methods to prevent professional burnout and rejuvenate an existing business.
Course Content
ADVANCED STUDIES IN: THE BUSINESS OF MASSAGE
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COURSE OBJECTIVES/OUTCOMES
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Introduction to Marketing
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Chapter 1 Marketing
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Chapter 2 Getting Started with Research
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Chapter 3 Know Your Audience
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Chapter 4 Studies and Statistics
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Chapter 5 Massage Therapy Helps
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Chapter 6 Shift Workers
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Chapter 7 Body Gear
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Chapter 8 How To Give Your Presentation
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Chapter 9 Preparing for Therapy Sessions
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Chapter 10 Communication
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Section 2 Avoiding Career Burnout
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TEST ADVANCED STUDIES IN: THE BUSINESS OF MASSAGE
Student Ratings & Reviews
This was a great match for me. I really like the details on how to set up lectures and demonstrations on massage therapy for different professional groups. My business needs rebuilding after COVID. Applying some of these strategies might be exactly what I need to do that. This was an easy-to-read course with helpful information.