About SOM

About Us


Diana and Allan Herec of SOM Therapy & Associates, Inc. have lectured in various areas of the U.S. and overseas. Each instructor brings years of professional experience and knowledge to help therapists put it all together for a fine-tuned educational experience and successful business growth, with the highest regard for patient/client care.


Our Mission

To provide quality education, no-nonsense prices, and friendly, helpful service; to make a difference in professional quality of massage therapy while maintaining 'best' for educational pricing.

We at SOM Therapy & Associates, Inc. respect the sacrifices made to obtain professional licensure. No one should ever feel that keeping it is financially impossible or that quality will be sacrificed if the price is less.

Our Philosophy

Making a difference is in acting upon the knowledge that better education means better therapy. This belief leads to safer, more effective massage therapy in our modern, integrative health care world.

About Diana

Diana Herec holds the positions of President, Primary Continuing Education Author, Seminar Director, Lecturer, and Instructor of Technique Application. She has taught in the Palm Beach County School District Medical Magnet Career and Technical Program and has contributed to medical massage research and development since 1967. Diana Herec is a Licensed Massage Therapist in Florida, MA5057.

About Allan

Allan Herec, BBA, serves as Vice President and Chief Technical Administrator. He is also a Continuing Education Author, Seminar Director, and Lecturer, with experience in the Palm Beach County School District Medical Magnet Career and Technical Program. Allan Herec is a Licensed Massage Therapist in Florida, MA#0015979.

SOM Therapy & Associates, Inc. is a Florida S-Corporation located in Central Florida. The organization’s collective teaching, research, and professional experience includes work in Germany, England, Scotland, France, the Netherlands, Poland, Japan, Canada, and the United States.